Peter McAuslan's family originated from Glasgow, Scotland. His father grew up in NDG and worked for CN. His mother was from Lachine, where he grew up. He attended John Grant High School, after which he studied at Sir George Williams University, graduating with a BA in 1972.
He was employed by the YMCA for several years as a community organizer before taking a position at Dawson College (where he later became the Secretary General).
Peter began experimenting with home brewing and took a trip with his wife to Europe to learn more about independent breweries. He put together a business plan for opening his own brewery, and began to seek out investors (many of which were his colleagues at Dawson).
While still working at Dawson, Peter and Ellen visited a friend's brewery in Portland. This friend, Allan Pugsey, showed Ellen, a biologist, how to brew beer. In 1988, at the age of forty, Peter quit his job and went about setting up his brewery.
They built their brewery slowly. They began by producing one type of beer (St. Ambroise Pale Ale) and working with a staff of four. By 2000, they had employed 40-50 people. That same year, they struck a deal with Moosehead to distribute locally. They then invested in a new brewing space, new equipment and a bigger payroll.
Peter's sons Todd and Taylor are also involved with the company. Todd distributes in the Plateau while Taylor focuses on the maritimes. The company as a whole distributes in six canadian provinces.
Peter was at one time the President of the Quebec Microbrewery Association, and a director of the Brewer's Association of Canada and the Association of Brewers in the U.S.
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The Past Whispers
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